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City of Pacifica


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November 05, 2024

Measure M
Pass
Transient Occupancy Tax General Services Threshold: Majority
Shall an Ordinance updating a transient occupancy tax (paid only by hotel and other short term lodging guests) to a 15% rate to continue funding vital Pacifica services, such as police, fire, 911 emergency response; street/pothole repair; youth/senior programs; adapting to sea-level rise; keeping trash off beaches; and generating approximately $720, 000 annually in additional revenue until ended by voters and subject to annual audits, be adopted?
Option Votes Percentage
Yes
15,284 77.7%
No
4,380 22.3%
Total Votes 19,664